From the Basic Edition
The complete 92 page Follow-up Formula™ manual.
Part I – Follow-up Shift
Ch. 1 – Follow-up Fears (and how to obliterate them)
Ch. 2 – Obstacles to Effective Follow-up (the obstacle is the way)
Ch. 3 – Follow-up Reality (why your clients need you to be great at follow-up)
Part II – Execution
Ch. 4 – Follow-up Fuel: The Next Logical Step
Ch. 5 – The Ideal Outcome: How to Set the Right Destination
Ch. 6 – The Subtle Art of Crafting the Question (the secret to getting quick responses)
Ch. 7 – From Questions to Conversations: Building Your Follow-up Roadmap
Ch. 8 – Context: The Secret Weapon for Staying Relevant in Every Message
Part III – Follow-up Roadmaps
The roadmaps give you each step in the follow-up sequence, the timing of each follow-up step, and the general topic/approach and tone to use when writing your follow-up message.
Roadmap 1 – Proposals
Roadmap 2 – New Leads
Roadmap 3 – Networking
Roadmap 4 – Trade Shows
Roadmap 5 – Lead Magnet/Report/Book Requests
Roadmap 6 – After Initial Meeting/Consultation
From the Pro Edition
34 Email/LinkedIn follow-up message templates for:
- New Leads
- Trade Shows
- Lead Magnet/Report/Book Requests
- After Initial Meeting/Consultation
PLUS these special features only available in the Rock-Star Edition...
Exclusive access to the private Slack group where you can ask questions and get direct feedback on your follow-up strategy and messages.
6 "Look-Over-My-Shoulder" videos where I walk you through how I create follow-up sequences using real-world examples from customers (I might even choose your example to use).
The opportunity to submit your example/follow-up scenario to be used in a "Look-Over-My-Shoulder" video...I'll design your sequence, and write the emails. (Unfortunately, I won't be able to do this for everyone, but you'll learn ton even if I don't choose your sequence.)
Lifetime updates. You receive all future updates to the manual, the roadmaps, templates and videos.